BrandnewdayInstagram report
Last 50 posts
How this data was processed
Every post in this report, the 50 most recent from Nov 6 – Jul 29, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Nov 6 – Jul 29 · your 50 latest posts. Pick any metric to see how it moved over time.
Your account runs almost entirely on one reward
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Practical, save-worthy posts. A dependable second lever.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
"Pension Strategy" earns its width — not every topic does
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. Your biggest topic performs above average, but 4 topics below the line are absorbing posts that could work harder.
Your top posts lead — but the middle holds its own
All 50 posts, ranked by performance. Tap or hover any bar to see the post. The top 5 take 39% of engagement, with a solid middle class behind them.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“Kijk, je pensioenopbouw is te belangrijk om aan het toeval over te laten.”
A video featuring a speaker in a professional office setting, transitioning between an armchair and a desk with a laptop, ending with a branded gradient graphic.
Replicates the account's top-performing video format and conversational 'Kijk' hook style which generated 133.0 engagement.
“Kijk, mensen denken vaak dat sparen veiliger is dan beleggen, maar inflatie eet je vermogen geruisloos op.”
Talking-head video with financial data overlays and branded outro card
Leverages the proven 'Kijk, mensen denken...' framing to address risk and education, aligning with the 29.0 engagement benchmark.
“Slechts een klein deel van de werkenden bouwt momenteel voldoende extra pensioen op.”
Video featuring a person walking in a city, transitioning to outdoor advertising, with text overlays and a branded outro card.
Uses the high-performing statistics-based hook and walking format from the Relatability Reward category which achieved 25.0 engagement.
“Zonder pensioen-rekening betaal je onnodig veel belasting over je opgebouwde vermogen.”
Static graphic with bold typography and blurred background
Mimics the high-performing static graphic format and direct loss-aversion hook that generated 25.0 engagement.
“Elke maand die je wacht met pensioenbeleggen, kost je op de lange termijn duizenden euro's aan misgelopen rendement.”
A studio-based video featuring a speaker in front of a blue wall, interspersed with a stock market ticker screen and ending with a branded information slide.
Recreates the studio-based video format and compound interest theme that successfully drove 21.0 engagement.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
Try Trigger