CapgeminiInstagram report
Last 50 posts
How this data was processed
Every post in this report, the 50 most recent from Apr 12 – Aug 5, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Apr 12 – Aug 5 · 50 latest posts. Pick any metric to see how it moved over time.
Relatability rewards do most of the work here
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Practical, save-worthy posts. A dependable second lever.
Built to be shared or argued over. Barely present in your feed.
"Sports Partnerships" earns its width — not every topic does
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. Your biggest topic performs above average, but 4 topics below the line are absorbing posts that could work harder.
Your top posts lead — but the middle holds its own
All 50 posts, ranked by performance. Tap or hover any bar to see the post. The top 5 take 38% of engagement, with a solid middle class behind them.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“INSIDE THE SCRUM”
A high-energy, cinematic sports image featuring bold, centered text overlay on a low-angle action shot of rugby players.
Replicates the top-performing 'INSIDE MY RACE' format which achieved 1551.0 engagement by pairing a high-energy sports action shot with a Self Reward angle centered on tech innovation.
“Weekend. Do not disturb”
A carousel of travel photos featuring branded merchandise and vacation scenery
Directly mirrors the successful 'Capgemini Postcards' travel carousel format which generated 535.0 engagement by leveraging the leading Relatability Reward.
“Shaping the future of cloud”
Carousel of event photos with text overlays
Adapts the proven partner event carousel structure from the Snowflake Summit post which achieved 396.0 engagement using a Relatability Reward.
“PLASTIC FREE”
Carousel of candid office photos with text overlays and informational signage
Uses the exact sustainability-focused office setup of the 'PLANT SWAP' campaign which drove 325.0 engagement via the Relatability Reward.
“Ready, set, collaborate!”
A carousel of team-building event photos and videos with branded overlays and group shots.
Recreates the high-performing team-building and employee wellness carousel format that secured 284.0 engagement under the dominant 'Life At Capgemini' pillar.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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