FIBAInstagram report
Last 50 posts
How this data was processed
Every post in this report, the 50 most recent from Jul 27 – Aug 6, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Jul 27 – Aug 6 · 50 latest posts. Pick any metric to see how it moved over time.
Your account runs almost entirely on one reward
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Built to be shared or argued over. Barely present in your feed.
Practical, save-worthy posts. A dependable second lever.
Your widest topics should be your tallest. They aren't.
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. "Player Highlights" takes 52% of your feed but earns below your average — volume you're wasting.
Your top posts lead — but the middle holds its own
All 50 posts, ranked by performance. Tap or hover any bar to see the post. The top 5 take 36% of engagement, with a solid middle class behind them.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“Left him on an island.”
High-angle sports photography with digital scoreboard overlay
Replicates the high-performing ankle-breaker humor and visual style of the 'Sent him on vacation' post.
“Rate these court kicks from 1 to 10.”
A carousel of close-up shots focusing on footwear with consistent framing
Leverages the highly engaging Culture and Style pillar using the proven sneaker-rotation carousel format.
“Playing where history was made. The most iconic court of the summer.”
A carousel of high-quality architectural and action photography with text overlays
Targets the Event Coverage and Historical Milestones pillars by showcasing unique tournament venues, matching the Athens Challenger formula.
“When you realize there is a full slate of 3x3 action waiting for you tomorrow.”
A medium close-up shot of a player in a sports jersey with a playful facial expression
Leverages the weekend anticipation hook and relatable player expressions that drove high engagement on Fridays.
“THE FINALS”
Static image featuring a high-contrast sports photography shot with text overlay
Replicates the minimalist, high-impact 'MATCHUPS' graphic format to drive immediate tournament update engagement.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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