gashouder

gashouderInstagram report

Last 26 posts

How this data was processed

Every post in this report, the 26 most recent from Apr 30 – Aug 6, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.

Every metric, in one table

Apr 30 – Aug 6 · 26 latest posts. Pick any metric to see how it moved over time.

MetricValueChange
Views▲ —
Engagement rate▲ —
New followers▲ —
Shares▲ —
Saves▲ —
Reach▲ —
Profile visits▲ —
Website clicks▲ —
Accounts engaged▲ —
9 more metrics unlock with InstagramReach, profile visits, website clicks and audience insights come straight from Instagram once you connect. Connect Instagram account
Followers
Apr 30 – Aug 6
21.9K +3.1%
Apr 30Aug 6
Layout

Self rewards do most of the work here

Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.

62%23%15%
62% SelfiSelf rewardPractical, reference-worthy content the viewer keeps for later. It earns the save.

Practical, save-worthy posts. A dependable second lever.

+12
23% SocialiSocial rewardContent built to be shared, tagged or argued over. It earns the comment & the share.

Built to be shared or argued over. Barely present in your feed.

+2
15% RelatabilityiRelatability rewardContent that mirrors the viewer's own life, so they see themselves in it. It earns the like.

Mirrors the viewer's own life — earns the like. Your single strongest lever.

"Event Announcements" earns its width — not every topic does

Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. Your biggest topic performs above average, but 2 topics below the line are absorbing posts that could work harder.

Above page averageBelow page average
1× performance average

A handful of posts carry your whole account

All 26 posts, ranked by performance. Tap or hover any bar to see the post. Your top 3 posts earn 56% of all engagement — a short head does the heavy lifting while a long tail sits below average.

Above page averageBelow page average
Rank by
1× performance average
← Top postsLong tail →

Every post, scored

Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.

Rank by
#1 post15.4×
#2 post7.6×
#3 post4.1×
#4 post2.1×
#5 post2.1×
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View in-depth analysis

What to post next

Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.

Idea 01

CHARLOTTE DE WITTE ENRICO SANGIULIANO

Self Reward

Event promotional poster with bold typography and high-contrast color scheme

Replicates the top-performing high-contrast poster format and bold artist name hook that generated 8,758 engagement points.

Idea 02

DISCLOSURE CURATES

Social Reward

Retro-styled event poster with bold 3D typography and industrial architectural illustration

Leverages the highly efficient Social Reward category using the proven curated event concept and industrial illustration style.

Idea 03

So, what do you think?

Social Reward

A video featuring a dialogue between two people on a sofa, followed by a static screen displaying event details.

Directly replicates the high-performing conversational video format that drives Social Reward through relational, behind-the-scenes event hype.

Idea 04

Gashouder Awakenings taking shape.

Self Reward

A series of event posters with bold typography and high-contrast color gradients.

Reuses the exact status-update hook structure and gradient poster format that successfully engaged the dominant Self Reward segment.

Idea 05

PEGGY GOU

Social Reward

Graphic event announcement carousel with artist portrait

Capitalizes on the proven artist portrait carousel format which attracts strong Social Reward engagement through high-profile artist associations.

Any questions?

Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.

Grounded in the 26 posts analysed above
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