HelemaalcontentInstagram report
Last 36 posts
How this data was processed
Every post in this report, the 36 most recent from Aug 28 – Aug 3, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Aug 28 – Aug 3 · 36 latest posts. Pick any metric to see how it moved over time.
Relatability rewards do most of the work here
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Practical, save-worthy posts. A dependable second lever.
"Team & Interns" earns its width — not every topic does
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. Your biggest topic performs above average, but 2 topics below the line are absorbing posts that could work harder.
Your top posts lead — but the middle holds its own
All 36 posts, ranked by performance. Tap or hover any bar to see the post. The top 4 take 35% of engagement, with a solid middle class behind them.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“TEAM HELEMAAL CONTENT”
Carousel of professional office portraits and milestone celebrations
Directly replicates the top-performing post format and hook which secured 253.0 engagement points under the Company Culture pillar.
“De eerste pakketten zijn de deur uit!”
Carousel with text overlays on group photos in an urban setting
Emulates the proven physical delivery concept that generated 138.0 engagement points by showing the team in action.
“Tijd voor een update! De afgelopen tijd is er veel veranderd, waar we te weinig over hebben gedeeld.”
Professional group portrait of the team standing outdoors in a city setting
Reuses a highly successful transition hook that previously drove 135.0 engagement points for agency updates.
“Het komende halfjaar draaien deze toppers mee bij Helemaal content.”
Professional studio portrait of three team members in a bright office setting
Leverages the high-performing Team & Interns pillar which averages 60.6 engagement, repeating a proven 122.0 engagement template.
“Helemaal content.”
Static image of physical branding on a glass window with a blurred background
Recreates the minimalist office branding post that achieved 98.0 engagement, reinforcing company culture visually.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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