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Last 41 posts
How this data was processed
Every post in this report, the 41 most recent from Sep 2 – Jul 16, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Sep 2 – Jul 16 · your 41 latest posts. Pick any metric to see how it moved over time.
Your content splits its bets across all three rewards
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Built to be shared or argued over. Barely present in your feed.
Practical, save-worthy posts. A dependable second lever.
Your widest topics should be your tallest. They aren't.
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. "Events and Activations" takes 27% of your feed but earns below your average — volume you're wasting.
Your top posts lead — but the middle holds its own
All 41 posts, ranked by performance. Tap or hover any bar to see the post. The top 5 take 29% of engagement, with a solid middle class behind them.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“Greetings from the heart of our latest campaign”
A two-slide carousel featuring a physical campaign asset held in front of a landmark and a close-up of a formal project brief on a solid background.
Replicates the exact layout and Social Reward mechanism of the top-performing Amnesty International campaign post which achieved 138.0 engagement.
“We going to the main stage! We going to the main stage!”
High-energy video montage of team members and attendees dancing with branded props at a recent agency event.
Leverages the high-energy, relatable event activation formula that secured 120.0 engagement for the King's Day activation.
“If your only metric is likes, you've already missed the movement”
Carousel with bold text overlays on top of candid event and workshop photography.
Reuses the proven thought leadership format and Relatability Reward of the account's third most successful post which generated 110.0 engagement.
“Ja dat is een moeilijke kwestie maar...”
A carousel featuring a video interview clip followed by static text slides and a photo collage background.
Replicates the highly engaging interview-to-static-slide structure used in the Amsterdam discrimination campaign which achieved 108.0 engagement.
“We teamed up with our partners to launch their newest initiative.”
A series of event-focused slides featuring studio shots, product displays, and live event photography.
Applies the successful partner launch formula that generated 97.0 engagement, driving Social Reward through collaborative client highlights.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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