JumboInstagram report
Last 50 posts
How this data was processed
Every post in this report, the 50 most recent from May 12 – Jun 29, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
May 12 – Jun 29 · your 50 latest posts. Pick any metric to see how it moved over time.
Your content splits its bets across all three rewards
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Practical, save-worthy posts. A dependable second lever.
Built to be shared or argued over. Barely present in your feed.
Your widest topics should be your tallest. They aren't.
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. "Food and Recipes" takes 36% of your feed but earns below your average — volume you're wasting.
A handful of posts carry your whole account
All 50 posts, ranked by performance. Tap or hover any bar to see the post. Your top 5 posts earn 87% of all engagement — a short head does the heavy lifting while a long tail sits below average.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“aan alle vakantiegangers: we gaan jullie missen”
Video with comedic filter overlays and sentimental text
Replicates the exact format and sentimental tone of the top-performing post (33,172 engagement) to capture the dominant Relatability Reward.
“Het weekend begint.”
High-energy commercial montage with fast-paced cuts, featuring a large ensemble cast in themed apparel, transitioning from narrative dialogue to a product reveal.
Leverages the high-performing commercial montage style of the second-best post (30,191 engagement) to drive Self Reward through product-focused excitement.
“Jumbo en Hema vieren feest! En dat vieren we met een hele toffe actie”
A promotional static image featuring a branded bicycle parked in front of a storefront with high-contrast signage.
Directly mirrors the successful HEMA co-promotion format, which is a proven driver within the high-performing Promotions and Giveaways pillar.
“Let's do another rondje door de winkel..”
High-energy video montage with fast-paced cuts, text overlays, and branded apparel
Reuses the exact high-energy video montage structure and Relatability Reward angle that successfully promoted the Jumbo Juichjack.
“Wij juichen voor de winnaars met de winst van de wielerronde.”
A portrait photograph of a person in a varsity jacket against a hedge with festive bunting and a circular graphic overlay.
Replicates the proven sports celebration portrait format, tapping into localized pride and the dominant Relatability Reward.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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