KPNInstagram report
Last 50 posts
How this data was processed
Every post in this report, the 50 most recent from Nov 21 – Jul 29, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Nov 21 – Jul 29 · your 50 latest posts. Pick any metric to see how it moved over time.
Relatability rewards do most of the work here
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Built to be shared or argued over. Barely present in your feed.
Practical, save-worthy posts. A dependable second lever.
"Football Partnerships" earns its width — not every topic does
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. Your biggest topic performs above average, but 4 topics below the line are absorbing posts that could work harder.
Your top posts lead — but the middle holds its own
All 50 posts, ranked by performance. Tap or hover any bar to see the post. The top 5 take 36% of engagement, with a solid middle class behind them.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“Maandagochtend na de wedstrijd.”
Static image with centered subject and bold typography overlay
Mimics the high-performing 'Oranje kater' post (1364.0 engagement) by using a relatable post-match sentiment and bold text overlay to capture football fans.
“Nog nooit eerder gezien: de spelers ontdekken hun nieuwe favoriete verbinding.”
Cinematic video with rapid cuts, news-style graphics, and broadcast-style overlays
Replicates the cinematic, news-style video format of the mascot introduction post (1046.0 engagement) to drive high engagement through exclusive-feeling national team content.
“Ja, dat hoor je goed! En kijk eens hoe strak dit scherm hangt.”
Promotional video featuring a retail employee presenting a product offer in a store setting
Reuses the self-rewarding retail employee presentation format that successfully drove 838.0 engagement for the Dyson promotion.
“Schermtijd”
Digital interface graphic with icon and text overlays
Emulates the minimalist 'Temperatuur' graphic (704.0 engagement) to deliver digestible digital wellbeing tips, tapping into the highly efficient Relatability Reward.
“Met KPN SuperFiber beleef jij de volgende wedstrijd live in het stadion!”
Dynamic video featuring two presenters in branded overalls with animated transitions and orange-themed props
Leverages the proven giveaway format with branded presenters and orange props that drove 619.0 engagement for the Super Thuisstadion campaign.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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