media werkplaatsInstagram report
Last 50 posts
How this data was processed
Every post in this report, the 50 most recent from Sep 24 – Aug 4, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Sep 24 – Aug 4 · 50 latest posts. Pick any metric to see how it moved over time.
Your account runs almost entirely on one reward
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Practical, save-worthy posts. A dependable second lever.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Built to be shared or argued over. Barely present in your feed.
Your widest topics should be your tallest. They aren't.
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. "Web Design" takes 32% of your feed but earns below your average — volume you're wasting.
Your engagement is spread evenly across posts
All 50 posts, ranked by performance. Tap or hover any bar to see the post. No single hit carries the account — consistency, not outliers, drives your numbers.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“Ontdek de kracht van jouw presentatie”
Professional static promotional graphic with a central framed photograph and overlaid text
Replicates the exact structure of the account's top-performing post (19.0 engagement) within the high-yield Media Training pillar.
“Het Mediawerkplaats team tijdens de Dag van de Ondernemer”
Carousel with stylized 3D avatar illustrations against a dark background with blurred patterns
Capitalizes on the Social Reward angle and 3D avatar carousel format that secured their second-highest engagement of 11.0.
“Achter de schermen van onze nieuwste mediatraining”
Carousel with bold white text overlays on professional studio photography
Combines the Media Training and Behind The Scenes pillars using a proven Self Reward format that generated 8.0 engagement.
“De gezichten achter Mediawerkplaats”
Static social media post with a central photo frame and background graphics
Triggers the Relatability Reward (19.0% of engagement) by mimicking the successful team-introduction post layout (7.0 engagement).
“Onze favoriete momenten van het kwartaal Wrapped”
A multi-slide carousel with high-contrast typography, alternating dark and light textured backgrounds, and consistent circular graphic elements
Adapts the high-performing 'Wrapped' concept (7.0 engagement) to maintain consistent relatability and office-year storytelling.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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