OpenUpInstagram report
Last 23 posts
How this data was processed
Every post in this report, the 23 most recent from Jul 30 – Jul 29, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Jul 30 – Jul 29 · your 23 latest posts. Pick any metric to see how it moved over time.
Relatability rewards do most of the work here
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Practical, save-worthy posts. A dependable second lever.
Built to be shared or argued over. Barely present in your feed.
Your widest topics should be your tallest. They aren't.
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. "Mental Health" takes 30% of your feed but earns below your average — volume you're wasting.
A handful of posts carry your whole account
All 23 posts, ranked by performance. Tap or hover any bar to see the post. Your top 3 posts earn 49% of all engagement — a short head does the heavy lifting while a long tail sits below average.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“DAX. MBB. Venture Capital. Die Realität hinter der Fassade.”
A carousel of professional podcast recording photos in a formal setting
Replicates the exact hook structure and elite professional setting of the account's top-performing post (148.0 engagement) to drive self-actualization interest.
“Um ehrlich zu sein, geht es mir nicht um den Erfolg, sondern um das Gefühl, endlich angekommen zu sein.”
Podcast interview with static studio setup
Mimics the highly successful conversational German hook style and reflective tone that generated 77.0 engagement.
“What a team!”
A carousel of event photography featuring candid shots, group portraits, and close-ups of awards and catering.
Directly adapts the proven 'What a night!' event-driven social reward formula which achieved 64.0 engagement.
“Direkter Austausch mit Expert*innen für die mentale Gesundheit deines Teams”
High-energy event recap video with quick cuts, on-screen text overlays, and candid team footage.
Reuses the B2B-focused hook style and dynamic event recap format from the successful ZPE 2025 post.
“das versuche ich im Alltag umzusetzen, dass man sich Pausen erlaubt und akzeptiert: „Ich darf müde sein, ohne mich schuldig zu fühlen.“”
A studio-based interview video with two people seated at a table, featuring real-time text overlays on a light green background.
Appeals to the Relatability Reward by mirroring the exact studio setup and vulnerable quote style used in the successful burnout discussion post.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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