SESEInstagram report
Last 52 posts
How this data was processed
Every post in this report, the 52 most recent from Mar 24 – Aug 11, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Mar 24 – Aug 11 · 52 latest posts. Pick any metric to see how it moved over time.
Relatability rewards do most of the work here
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Practical, save-worthy posts. A dependable second lever.
"Product Showcase" earns its width — not every topic does
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. Your biggest topic performs above average, but 2 topics below the line are absorbing posts that could work harder.
A handful of posts carry your whole account
All 52 posts, ranked by performance. Tap or hover any bar to see the post. Your top 6 posts earn 55% of all engagement — a short head does the heavy lifting while a long tail sits below average.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“clara.md looking so cute wearing our Zina top & Gina shorts”
A series of lifestyle lookbook photos featuring a model posing on a staircase
Replicates the exact format and relatable influencer-lookbook styling of the account's highest-performing post which achieved 189.0 engagement.
“This bag steals hearts”
A carousel of lifestyle photos and videos featuring a product in urban settings
Directly leverages the proven urban lifestyle carousel format that generated 135.0 engagement for the Lily bag showcase.
“me when Zina capri + bandeau combo”
Short-form video with text overlay and model showcase
Reuses the relatable, low-fidelity meme-style text overlay and video format that drove 98.0 engagement.
“SESE turned 1 and we want to celebrate with you!”
Carousel with product photography and lifestyle portraits
Re-engages the Self Reward audience segment using the successful anniversary promotional carousel format that earned 83.0 engagement.
“How I created my slow fashion brand hoping to change the way people perceive shopping”
A carousel of vintage-style and candid photographs combined with a video collage of a production process
Capitalizes on the top-performing Founder Story pillar which averages 57.7 engagement by utilizing the exact behind-the-scenes narrative that earned 83.0 engagement.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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