This Unique

This UniqueInstagram report

Last 50 posts

How this data was processed

Every post in this report, the 50 most recent from May 5 – Jun 24, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.

Every metric, in one table

May 5 – Jun 24 · your 50 latest posts. Pick any metric to see how it moved over time.

MetricValueChange
Views▲ —
Engagement rate▲ —
New followers▲ —
Shares▲ —
Saves▲ —
Reach▲ —
Profile visits▲ —
Website clicks▲ —
Accounts engaged▲ —
9 more metrics unlock with InstagramReach, profile visits, website clicks and audience insights come straight from Instagram once you connect. Connect Instagram account
Followers
May 5 – Jun 24
67.8K +3.1%
May 5Jun 24
Layout

Self rewards do most of the work here

Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.

32%54%14%
32% RelatabilityiRelatability rewardContent that mirrors the viewer's own life, so they see themselves in it. It earns the like.

Mirrors the viewer's own life — earns the like. Your single strongest lever.

+12
54% SelfiSelf rewardPractical, reference-worthy content the viewer keeps for later. It earns the save.

Practical, save-worthy posts. A dependable second lever.

+23
14% SocialiSocial rewardContent built to be shared, tagged or argued over. It earns the comment & the share.

Built to be shared or argued over. Barely present in your feed.

+3

Your widest topics should be your tallest. They aren't.

Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. "Women's Health" takes 64% of your feed but earns below your average — volume you're wasting.

Above page averageBelow page average
1× performance average

A handful of posts carry your whole account

All 50 posts, ranked by performance. Tap or hover any bar to see the post. Your top 5 posts earn 78% of all engagement — a short head does the heavy lifting while a long tail sits below average.

Above page averageBelow page average
Rank by
1× performance average
← Top postsLong tail →

Every post, scored

Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.

Rank by
9.8×
8.2×
7.8×
6.3×
5.7×
3.6×
3.3×
3.2×
2.9×
2.7×
2.6×
2.5×
1.1×
0.9×
0.5×
0.4×
0.1×
0.1×
0.1×
0.1×
0.1×
0.1×
0.1×
0.0×
0.0×
View in-depth analysis

What to post next

Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.

Idea 01

I dipendenti di oggi non hanno più voglia di sacrificarsi per la visibilità.

Relatability Reward

Carousel with consistent off-white textured background, black bold title with crossed-out text, and purple secondary text overlays.

Replicates the highest-performing post's visual style and systemic critique of Italian workplace conditions under the high-performing Workplace Advocacy pillar.

Idea 02

in pratica il nostro utero si ricostruisce da zero ogni mese e noi dobbiamo fare finta di niente durante le riunioni??

Relatability Reward

Video featuring a creator's reaction overlaid on scientific microscopic footage of biological processes.

Leverages the proven reaction format and relatable tone to highlight the physical toll of women's health issues in a professional setting.

Idea 03

L'endometriosi ha una diagnosi media di 7-10 anni ma noi continuiamo a sentirci dire che è solo un po' di dolore

Relatability Reward

Multi-slide educational carousel with consistent purple gradient backgrounds and white text overlays.

Targets the highly engaging Women's Health pillar with an educational breakdown of underdiagnosed symptoms, utilizing a proven purple gradient layout.

Idea 04

La ricerca sulla salute maschile riceve sistematicamente più finanziamenti di quella sulle patologie croniche femminili.

Self Reward

Series of slides with bold white text overlays on varied aesthetic background imagery, including portraits, symbolic objects, and landscapes.

Addresses gender disparities in medical research, matching the exact format and Self Reward framing of the 12.4k engagement post.

Idea 05

piccoli momenti quotidiani che ci fanno sentire incredibilmente soli ma uniti

Relatability Reward

Carousel of candid, warm-toned photographs with centered white text overlays.

Recreates the intimate, relatable tone and warm aesthetic that successfully drove engagement for the Personal Growth pillar.

Any questions?

Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.

Grounded in the 50 posts analysed above
Try Trigger