WajerInstagram report
Last 52 posts
How this data was processed
Every post in this report, the 52 most recent from Apr 29 – Aug 10, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Apr 29 – Aug 10 · 52 latest posts. Pick any metric to see how it moved over time.
Your account runs almost entirely on one reward
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Practical, save-worthy posts. A dependable second lever.
Built to be shared or argued over. Barely present in your feed.
Your widest topics should be your tallest. They aren't.
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. "Model Showcase" takes 33% of your feed but earns below your average — volume you're wasting.
Your top posts lead — but the middle holds its own
All 52 posts, ranked by performance. Tap or hover any bar to see the post. The top 6 take 35% of engagement, with a solid middle class behind them.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“Golden hour in the Bay of Monaco.”
A carousel of high-quality cinematic photography and video clips featuring luxury lifestyle events on the water.
Replicates the top-performing golden hour hook and cinematic event format in Monaco, capitalizing on the high engagement of the Event Experiences pillar.
“Saint-Tropez. Next week.”
A carousel of high-quality cinematic shots featuring speedboats and lifestyle photography in a coastal city.
Reuses the high-performing anticipatory hook structure and coastal lifestyle format that generated 1,789 engagement points.
“Time well spent aboard the Wajer 55.”
Cinematic wide-angle photograph of a luxury motor yacht in open water.
Directly adapts the proven Model Showcase hook and minimalist wide-angle format of their third most successful post (1,657 engagement).
“Last weekend, a group of Wajers cruised together from Ibiza to Formentera.”
A multi-slide carousel featuring a mix of aerial drone footage, split-screen compositions, and static lifestyle photography with text overlays.
Leverages the successful group cruise narrative and multi-slide drone format that drove 1,327 engagement points.
“What a day.”
A carousel of high-quality aerial and ground-level photography and video clips of luxury motorboats and social gatherings in a coastal setting.
Reuses the exact high-performing minimalist hook and social gathering format from the Wajer Owners Challenge in Ibiza (1,217 engagement).
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
Try Trigger