WeRoad | Viaggi di gruppoInstagram report
Last 50 posts
How this data was processed
Every post in this report, the 50 most recent from Jul 31 – Sep 2, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Jul 31 – Sep 2 · 50 latest posts. Pick any metric to see how it moved over time.
Relatability rewards do most of the work here
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Practical, save-worthy posts. A dependable second lever.
Built to be shared or argued over. Barely present in your feed.
"Travel Curiosities" earns its width — not every topic does
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. Your biggest topic performs above average, but 5 topics below the line are absorbing posts that could work harder.
A handful of posts carry your whole account
All 50 posts, ranked by performance. Tap or hover any bar to see the post. Your top 5 posts earn 49% of all engagement — a short head does the heavy lifting while a long tail sits below average.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“I PONTI SOSPESI PIÙ PERICOLOSI DEL MONDO”
Split-screen layout with a top-half aerial landscape photo and a bottom-half reaction shot of a person, featuring a central text overlay box.
Replicates the high-performing split-screen curiosity format that generated 29,108 engagements by focusing on extreme geographical locations.
“Fateci un elenco di tutto quello che non può salire su un treno locale in India.”
A carousel featuring a series of photographs showing overloaded trains in India, with a bold text overlay on the first slide.
Leverages the highly engaging interactive prompt and visual carousel format of bizarre local transportation habits that drove 27,762 engagements.
“POV: scopri che in Svizzera puoi scivolare sulle montagne russe alpine più lunghe del mondo”
POV text overlay on first-person action footage
Employs the proven POV action footage format that taps into experiential travel curiosity, mirroring the 20,209-engagement Mario Kart post.
“Questa signora prepara le empanadas più famose di Buenos Aires da più di 40 anni.”
Static image with text overlay on a documentary-style photograph
Replicates the intimate, documentary-style storytelling format of local food legends which secured 15,521 engagements.
“MA PERCHÈ ABBIAMO L'ANSIA DA VALIGIA ANCHE SE VIAGGIAMO DA ANNI?”
Carousel with meme-style imagery and consistent white caption overlays
Uses the highly relatable travel anxiety meme format to drive high shareability and comment engagement, mirroring the leisure sickness post success.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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