XPENG NLInstagram report
Last 50 posts
How this data was processed
Every post in this report, the 50 most recent from Feb 24 – Jul 27, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Feb 24 – Jul 27 · your 50 latest posts. Pick any metric to see how it moved over time.
Your account runs almost entirely on one reward
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Practical, save-worthy posts. A dependable second lever.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Built to be shared or argued over. Barely present in your feed.
Your widest topics should be your tallest. They aren't.
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. "Product Launches" takes 34% of your feed but earns below your average — volume you're wasting.
Your top posts lead — but the middle holds its own
All 50 posts, ranked by performance. Tap or hover any bar to see the post. The top 5 take 35% of engagement, with a solid middle class behind them.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“Hello, I'm Thomas”
A fast-paced video montage alternating between talking-head interviews and event b-roll footage.
Replicates the account's highest-performing post structure (333.0 engagement) using a personal introduction and event b-roll to deliver Relatability Reward.
“WIN TWEE TICKETS VOOR HET XPENG INNOVATIE-EVENEMENT IN AMSTERDAM”
A three-slide carousel featuring high-quality automotive and futuristic vehicle imagery with bold white text overlays and bulleted lists.
Adapts the highly successful ticket giveaway hook and Social Reward carousel format that previously generated 136.0 engagement.
“XPENG P7+”
Carousel catalogue with bold typography and stylized environmental photography
Appeals to the dominant Self Reward audience segment using the clean, product-focused catalog format modeled after the successful XPENG L03 launch post.
“XPENG G9 SUITCASE CHALLENGE CONTEST”
A three-slide carousel featuring a car model with text overlays and numerical options.
Reuses the interactive contest structure and numerical choice overlay that successfully drove Social Reward engagement (73.0 engagement).
“Hoeveel koffers passen er in de XPENG G9?”
Product demonstration video with text overlays
Leverages the proven interactive question hook and demonstration video format that achieved 73.0 engagement for the P7+.
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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