yummy gumsInstagram report
Last 51 posts
How this data was processed
Every post in this report, the 51 most recent from Mar 1 – Aug 4, was read the way the brain decides what to engage with: through a framework synthesising over 100 years of research in behavioural psychology, cognitive science and media theory. Each post is scored on the why rather than on vanity metrics: the cognitive hook that earns attention, and the reward that earns the reaction. Every score is measured against this account's own median, so each figure reflects how far a post beat or trailed its baseline rather than raw counts. What follows is the output of that analysis.
Every metric, in one table
Mar 1 – Aug 4 · 51 latest posts. Pick any metric to see how it moved over time.
Self rewards do most of the work here
Every post earns a reaction through one of three psychological rewards. The arc shows the share of your content driving each one.
Built to be shared or argued over. Barely present in your feed.
Practical, save-worthy posts. A dependable second lever.
Mirrors the viewer's own life — earns the like. Your single strongest lever.
Your widest topics should be your tallest. They aren't.
Each block is a topic: taller = higher average performance, wider = more of your content. Blocks above the line beat your average. "Product Education" takes 26% of your feed but earns below your average — volume you're wasting.
A handful of posts carry your whole account
All 51 posts, ranked by performance. Tap or hover any bar to see the post. Your top 6 posts earn 58% of all engagement — a short head does the heavy lifting while a long tail sits below average.
Every post, scored
Every post we analysed, scored on hook, body, reward and CTA. Flick through the shelf; tap any cover to open its full teardown.
What to post next
Each idea pairs a hook that already worked with a topic your audience already rewards — nothing invented, everything grounded in the analysis above.
“Hé daar! Wij mogen met Yummygums een droomovernachting weggeven om jouw wellnessroutine een upgrade te geven.”
Video featuring a host speaking to the camera, interspersed with a montage of hotel interiors and city shots, with text overlays.
Replicates the top-performing post format and hook style, which generated 417.0 engagement by offering high-value Social Reward experiences.
“Sun-Ready Giveaway is calling...”
Product giveaway flat lay with digital interface overlay
Directly mirrors the second highest-performing post (317.0 engagement) targeting seasonal product bundles through Social Reward.
“LEUK KAN GEZONDER ZIJN”
Video with split-screen collage and product close-ups
Uses the proven high-performing text hook and split-screen video format that drove 259.0 engagement for product bundle giveaways.
“Vaderdag winactie”
Promotional video featuring a presenter in front of a studio backdrop, interspersed with product b-roll and on-screen text overlays.
Adapts the successful holiday-themed giveaway format (125.0 engagement) to capture high-intent Social Reward engagement.
“Vragenvuurtje!”
Static image with text overlay and brand logo
Leverages the proven Relatability Reward format used to introduce team members, which serves as a secondary engagement driver (56.0 engagement).
Any questions?
Ask anything about this account — every answer is grounded in the post-by-post analysis you just scrolled through.
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